Book Trailer Savvy

© 2021 Rhonda J. Dragomir

Early birds settle into their theater seats, popcorn and drinks in hand, for one reason—movie trailers. These mini-movies foment excitement for coming attractions that only grows as the films’ release dates near.
 
Authors can use the same medium to build anticipation for a book release. You don’t have to be Steven Spielberg to create an eye-popping book trailer. It’s easy to do with a little preparation and inexpensive software. Think like a Hollywood director and plan with these hints in mind:

  1. Write tight. Many experts advise a 90-second time limit. There’s no room for purple prose. You must axe unnecessary words faster than Paul Bunyan. Don’t use a complete sentence when a phrase will do. Insert your hook, build conflict, and finish with a compelling question that evokes the deepest fears or hopes of your target audience. Study other trailers to learn the necessary rhythm.
  2. Create an appropriate mood with images and music. In this medium, they are as important as words. A trailer is a marketing venture, so use only files licensed for commercial use. If necessary, purchase professional media, which can be surprisingly affordable. If you need a certain image or sound and can’t find it, search for a talented digital artist or composer who can craft it for you. Your investment will be repaid with increased book sales.
  3. Use written titles instead of narration. Most of us don’t have the vocal skills to record our own narration, and voice artists are expensive.
  4. End with a call to action. If the book is published, provide a link for purchase. If you know the release date, highlight it with a special effect or animation. If you don’t have a contract, you can still produce a trailer and put it on your website and social media to attract agents and/or editors.
  5. When I create book trailers, I use Corel VideoStudio software. I find it intuitive and simple to use, with a very low learning curve.

If this process seems too daunting, you may always hire a production company to create your trailer. Expect to pay anywhere from $300 to $1,000 or more, depending on the expertise and services the company provides.
 
Don’t be timid. Unleash your inner Spielberg. Say it with me—“Action!”

Ed. Note: I know from experience that Rhonda creates beautiful trailers which capture the essence of authors’ books at a reasonable price. She is also offering a free compilation of resources on building trailers for those who sign up for her ultra-helpful Writer’s LifeHacks newsletter.
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Rhonda Dragomir is a multimedia creative who treasures her fairy-tale life in Central Kentucky, insisting her home is her castle even if her prince refuses to dig a moat. She has published works in several anthologies and periodicals and is seeking publication of her first novel, a historical romance. Rhonda formed The Dragomir Group to offer website and design services to writers. She is a frequent guest at writers conferences and forums and teaches multiple subjects focused on the use of technology. Connect with Rhonda through Linktree.