© 2022 Katie R. Dale

Imagine how powerful it would be to develop, own, and market your brand. You already have the capacity for it, and I’ll let you in on a secret: it’s part of your author-preneur style. You already published a website, books, articles, and social media posts. To stand apart from the competition and be recognizable, the essence of your writing career deserves to be visually iconic.
 
Every post that has your name on it has the potential to leave a memorable mark. But the longer you wait to use a logo, the more time goes by without packing that punch. An excellent logo will instantly alert your readers and followers to the quality of your work.
 
While Etsy shops abound with lower-priced template turners, you get what you pay for. Many emerging businesses go to crowdsourcing sites like 99Designs or Fiverr and rummage through the scope of designers to propose their project. An effective designer will listen to your ideas and work one-on-one with you as much as possible. With my clients, I use video or phone calls to establish rapport right off the bat.
 
Besides budget, two things you’ll want to consider when searching for a graphic designer are:

1. The designer’s portfolio. You’ll want to see a prospective designer’s previous work. Anyone can say they are able to create a logo, but until you lay eyes on their previous artwork, you don’t know their level of expertise.
2. Compatibility. Working with someone who can create is one thing; working well with someone who can create is something else. If your personalities aren’t compatible through your communications in the beginning, listen to your gut about entering a contract with them. A qualified designer should not only have the talent and work ethic, they should also treat you so your feedback feels welcome and you know that they are listening to understand you. After all, you’re the one the product is for.

Follow these recommendations, and you’ll have a head start on the competition. A sea of authors is out there writing and creating pieces to advance their careers. Take my advice, and you’ll stand out from the rest. By branding your author-preneur image, you’ll be remembered and recognized.

Consider finding your logo designer today!

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Katie R. Dale is author, artist, and advocate, expressing heart through words, images, and actions. Wearing a few different career hats, Katie writes and advocates about mental health and faith and offers logo design services at KatieRDale.com. She resides in Florida with her baby girl and husband in uniform and aspires to set a sub-20-minute 5k personal record someday. Come say hi on social media @KatieRDale.