Why Every Author Needs a Business Coach (And No, It’s Not Just for CEO Types)
© 2024 DeeDee Lake

So, you’ve written a book—woohoo! 🎉 But now comes the tricky part: turning that beautiful masterpiece into something people actually buy (and not just your mom). That’s where a business coach for authors swoops in like your personal bookish superhero.

We’re not talking about someone who fixes your plot. A business coach helps with the nitty-gritty stuff—like marketing, branding, and how not to stare at your royalty statement in horror. 😱

Here’s why you, dear author, might just need one:

1. Laser-focused goals, minus the headache

Ever feel like you’re wandering through the wild world of publishing with zero direction? A business coach helps you set clear goals and gives you a roadmap to actually achieve them. Whether you want to sell books or grow your fanbase beyond Aunt Nancy, they’ve got you covered.

2. Marketing made simple (and gasp…fun?)

Marketing your book doesn’t have to feel like you’re throwing spaghetti at the wall. 🍝 A business coach helps you master marketing—from growing your email list to conquering social media—without being labeled a spam bot.

3. A built-in cheerleader (no pom-poms required)

Procrastinating? Scrolling through Instagram instead of working on your launch plan? A business coach keeps you accountable and cheers you on when the going gets tough.

4. Money, honey! (and contracts, too)

We all love to write, but let’s be honest—you’d like to earn something from your work too, right? A business coach helps you navigate royalties, contracts, pricing strategies, and all that legal jazz. They make sure you don’t accidentally sign away your firstborn or leave money on the table. 😉

5. Because you don’t know what you don’t know

Publishing is a maze, and unless you’ve got a crystal ball, you probably don’t know what’s around the corner. Business coaches help you avoid pitfalls and steer you through self-publishing choices, traditional deals, and hybrid options.

In short, having a business coach is like having a GPS for your author journey—it keeps you from making a U-turn when you should be full steam ahead. 🚀
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DeeDee Lake, Author Business Coach, lives in Texas Hill Country with her husband and two crazy dogs. Her golden doodle, Bella Rose, often makes an enthusiastic Zoom appearance. A speaker, coach, and author of six books, DeeDee blends her passion for writing with her role in business coaching for authors. As a Navy Brat and retired Army wife, she helps authors reach their full potential. Learn more at DeeDee Lake, Business Coach for Authors.

December is the perfect time to buy DeeDee’s Christmas novella, a sweet military romance, Operation: Camouflage.