Generosity in Marketing
© 2022 Joy Neal Kidney So much of marketing is about connections. At first, I was uncomfortable with the idea of “selling myself,” but I had a story that needed…
Branding Your Author Image
© 2022 Katie R. Dale Imagine how powerful it would be to develop, own, and market your brand. You already have the capacity for it, and I'll let you in…
6 Tips to Sound Your Best as a Podcast Guest
© 2022 Laura Christianson I was interviewing a guest for The Professional Writer podcast when the sound of a blender on high speed flooded my headphones.I paused the recording. “Can you hear…
Building Your Tribe
© 2021 Toni Shiloh When we get the call to write, the thrill of putting words to paper can seem all consuming. Then when publication becomes a reality, writers discover…
Use Videos to Help Launch Your Next Book
© 2021 Julie Lavender Have you considered using videos on social media to promote your next release?My parenting book, 365 Ways to Love Your Child: Turning Little Moments into Lasting Memories,…
Use Canva to Create Your Own Graphics
© 2021 Josephine Massaro Maybe you ask or pay others to create graphic work for you. I have used several sites to create my own but never Canva. That is…
Book Trailer Savvy
© 2021 Rhonda J. Dragomir Early birds settle into their theater seats, popcorn and drinks in hand, for one reason—movie trailers. These mini-movies foment excitement for coming attractions that only…
Spin-Off Articles
© 2021 Kathy Carlton Willis It’s never too soon (or too late) to use articles that spin off from your books and your brand as part of your marketing plan.…
Speaking Online? Invest in the Right Equipment
© 2021 Mark Prasek Writing often leads to speaking, and nowadays that means online. Just as you want your writing to be topnotch, you’ll want your speaking engagements to reflect…
Sharing Your Gift
© 2021 Heather Mertens We love to give gifts to others. Yet we sometimes forget that we’ve all been given gifts to share, and I’m not just talking about the…