Fruity Pebbles or Frosted Flakes: What Brand Are You?
© 2012 Shannon Milholland “They’re great!” You don’t even have to like Frosted Flakes to find yourself enthusiastically agreeing with this slogan. Wearing tennis shoes gives me the confidence to…
Bread-and-Butter Writing
© 2011 Leslie Rowe Convert your skills to cash by writing for the marketplace The electric bill spiked and your pantry looks paltry. When writing is your passion but eating…
Publishing Trends
© 2011 Sally Stuart When the topic of publishing trends comes up, what people really want to know is which topics are hot—and which are not. The problem is predicting…
It’s About the Customer
© 2010 Emily Akin In my writers’ conference workshop, A Business Approach to Marketing Your Work, I started the session by asking the class to give me answers to these…
Proof and Profits: Sell What You Write Again and Again
© 2010 Lettie Kirkpatrick Burress I have a large brown envelope that I use for my class on selling reprints. As the class begins, I pull from that envelope many…
A New Year Strategy
© 2011 Jeff Adams Ten hours into the new year and what have I done? Made a decision to write more. But resolutions and five dollars will get you a…
Building a Platform That Supports Success
© 2010 Marylane Wade Koch As a kid, I loved to perform. Neighborhood buddies would join me on hot summer evenings for talent shows while the adults sat in lawn…
Launching an E-zine
© 2010 Debra L. Butterfield Have you considered launching an e-zine to expand your writing and networking opportunities? E-zines are small magazines and newsletters distributed by any electronic method such…
Marketing: Accepting Your Role as Salesperson
© 2009 Emily M. Akin “Writing is an art. Publishing is a business.” These words jumped out at me in a workshop given recently byLawrence Wilson, pastor and former editorial…
The Book Bomb on Amazon: Does It Work?
© 2009 Julie Ferwerda Recently I had the exciting opportunity to try out the amazing publicity move, book bombing on Amazon. How it works: Pick a bomb date a couple weeks before…